Field Notes

The Chatbot Is the Wrong Answer
The Chatbot Is the Wrong Answer

The dominant shape of "AI for business" over the last two years has been the chatbot. Open a panel on the right of every product page; type a question; receive a paragraph. The shape has been imported into every category, by almost every vendor, on the assumption that...

What “Dedicated by Design” Actually Means
What “Dedicated by Design” Actually Means

I want to defend a decision we made on day one that has cost us more in build time than almost any other we have made. The decision is that every customer instance of BWI® is its own deployment. Every customer has their own database. Every customer has their own...

The Day We Stopped Paying the Integration Tax
The Day We Stopped Paying the Integration Tax

I want to tell you about a Wednesday in 2023. That Wednesday I sat in my office at INT, which I run, and watched our operations manager spend an hour and forty minutes finding out why a customer record was different in three of our systems. The CRM said one thing. The...

One Platform, Many Products, One Bet
One Platform, Many Products, One Bet

The platform launches with multiple products on it. The number, today, is ten. Four are live and six are in beta. Six months from now there may be eleven or twelve, and the count is not the point. The bet that built the platform was that the right shape was one...

Why the System Should Know What You Know
Why the System Should Know What You Know

A new vendor relationship starts on a Tuesday. The procurement lead at the customer asks the chat surface in their existing platform a reasonable question. "What is our company's data retention policy for customer records under our HIPAA-aligned engagements?" The chat...

Built to the Standard
Built to the Standard

Security is not a retrofit. It is woven into the fabric. That sentence is the third of three places it appears on the public BWI® site, and we are using its third appearance here because this is where the claim has to be defended in detail. The home page makes the...

Why We Called It Business With Intelligence™
Why We Called It Business With Intelligence™

The first time we wrote the platform's name down in a board doc, it was BWI®: Business With AI. We crossed that out before the document was three pages long. The reason was not preference. AI is a fine word. It has an honest history, useful technical content, and a...

The Coordination Tax
The Coordination Tax

A senior person at a mid-market services business spends thirty minutes on a Tuesday afternoon trying to figure out why the company's contact information for one of its larger clients is different in three systems. The CRM says the office is at 1411 South Wabash. The...